USA Career Guide- Advertising, Promotions, and Marketing Managers
Education and Training Required to be Advertising, Promotions, and Marketing Managers
To become Advertising, Promotions & Marketing Managers you need a two year bachelor’s degree or four years master’s degree in business administration with a marketing emphasis. These managers typically have work experience in advertising, marketing, promotions, or sales.
A college internship is also advantageous. For those looking to work in electronics manufacturing or other technical industries, employers prefer a bachelor’s degree in science or engineering with a masters degree in business administration. Standardized tests GMAT is an essential admission prerequisite to take up degree program.
Pay of Advertising, Promotions, and Marketing Managers
Median Annual Wages (May 2010)
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Advertising and promotions managers was $83,890
Marketing managers was $112,800
Advertising, Promotions, and Marketing Managers $108260
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition |
Job Prospects of Advertising, Promotions, and Marketing Managers
Employment of advertising and promotions managers is expected to grow 13 percent and marketing managers is expected to grow 14 percent from 2010 to 2020, about as fast as the average for all occupations as reported by Bureau of Labor Statistics.
Advertising, promotions, and marketing is a vital department for all the organizations to maintain and expand their share of the market.
Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. As a result, strong competition is expected. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.
Positions are available with consulting firms, corporate marketing departments and agencies. Despite the numerous opportunities, competition for marketing and promotion positions is strong. The glitzy image associated with the industry attracts many candidates.
Industrial Overview of Advertising, Promotions, and Marketing Managers
Advertising and promotions managers held about 38,700 jobs in 2010. The following industries employed the most advertising and promotions managers in 2010:
Advertising, public relations, and related services 22%
Information 12 %
Religious, grant making, civic, professional, and similar organizations 10 %
Management of companies and enterprises 8 %
Wholesale trade 7 %
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Marketing managers held about 178,200 jobs in 2010. The
following industries employed the most marketing managers in 2010:
Professional, scientific, and technical services 18%
Manufacturing 14 %
Management of companies and enterprises 13 %
Finance and insurance 12 %
Information 9 %
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Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition
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